WOULD YOU BUY A USED AD CAMPAIGN FROM THIS COMPANY?

For the past several decades, GM has bombarded us with feel-good scenes of Americana (perhaps hoping to divert attention away from the mediocre products they were putting out?). And, if they're still trying to use that "Buy American" tact, that shows us, really, that they're still not getting "it."

The fact is that there are millions of Americans just waiting for a good reason to buy American...but red-white-and-blue ads, in case GM hasn't realized it over the past thirty years, are not going to prompt them to do it.

Making better cars than the Europeans and the Japanese, however, would prompt us to do it. Making more innovative cars would. Making "greener" cars would. Making more reliable cars would. And, lastly, making cars that turn our heads as they pass...would prompt us to do it! To me - and to many others, apparently, GM cars all look the same...somewhat boring, a bit clunky, and, often, too large and too indistinct.

I have a Volvo now. I had a Saab before that. I had a Mazda before that. And I would love to buy American, if I believed that the car would be as reliable (and would maintain its looks as much) as foreign cars.

GM, you're living on our money now. Stop insulting us with transparent appeals to our patriotism, and start engaging us with real dialog, about products that really meet our needs. That, General Motors, is real patriotism.

Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
www.winstoncommunications.com