During my years in the corporate world, before opening my own practice, I witnessed many an agency pitching for our business. There was often a procession of 60-90-minute dog-and-pony shows, during which the agencies trotted out technologically-advanced presentations showing how great they were. Hardly any of them, however, actually thought to ask what our needs were, and what we were really looking for in an agency. And, now, of course, marketing budgets have tightened...and more agencies are positioning themselves as "affordable" and "recession-friendly." So the cynic in me can't help wondering - just a little - if these newly "affordable," "recession-friendly" programs are meant to generate more business for the agency, rather than for the client.
Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
www.winstoncommunications.com
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