These challenging times, as I see it, present a great opportunity to spread the word that effective public relations is about the best marketing tool you can have. Not only that, but it's much more cost-effective (more so now than ever, because most electronic media's free!) than more traditional marketing approaches.
Old marketing approaches - just like old advertising concepts - aren't working anymore in this new age. But PR - when done right - has the ability to completely change the marketing paradigm.
And it has the potential to emerge, after all the economic smoke clears, as the most powerful "wrench" in a company's marketing toolbox.
Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
www.winstoncommunications.com
Wednesday, June 3, 2009
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