Always remember...when pitching a reporter, it's not about how great your client is. And it's not necessarily about the reporter. Ultimately it's about the type(s) of useful information your client can provide the READERS...whether or not your client can provide the readers with actionable advice they can use to improve their lives or their businesses (or their business lives!).
When you remember this, you'll make a friend out of the reporter...because you're making his/her job easier. And because you're making him look good to his editor.
Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
www.winstoncommunications.com
Monday, June 8, 2009
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