WHAT WATER SHORTAGE? CORAL SPRINGS FIRM MAKES WATER FROM AIR
CORAL SPRINGS, FL – October 3, 2011: A Coral Springs company is selling machines that make water out of thin air.
Water Integrity Systems (www.waterintegrity.com) sells Atmospheric Water Generators, which take moisture out of the air and convert it to 99.99%-pure drinking water. The water is more pure than bottled water, filtered water, and – for certain – municipal water. And it generally ends up costing less…as little as ten cents a gallon.
The President of Water Integrity Systems is Steven Nestler, a world-class photographer who teaches at the Art Institute of Fort Lauderdale. Nestler and his wife Cindy, Vice President of the firm, also happen to be dedicated environmentalists…and that’s how they got into this business.
“We didn’t start out to sell machines that made water from air,” Nestler says. “We just wanted pure drinking water for our home. We heard about atmospheric water generators, and were intrigued by the concept of harvesting South Florida’s humidity to make pure drinking water. So we bought one for ourselves. And we liked it so much that we decided to become distributors.”
Most municipal water systems can only test for about 90 pollutants, when there can be as many as 6,000 in water...among them asbestos, aluminum, arsenic, and pharmaceutical waste. Despite the popular perception that bottled water is healthier than tap, nearly a third of it actually comes from public water sources, Nestler notes; and bottled water leaches pollutants from the oil-based plastic while being transported in hot trucks. Atmospheric Water Generators, on the other hand, are considered by many experts as the wave of the future.
Water Integrity Systems sells the only American-made brand of atmospheric water generators, made by a Fort Lauderdale company called WaterPure International. And the brand holds a patent for its special “ozonation” process, which guarantees bacteria-free water.
“Most of us get fluoridated water,” Steven Nestler says. “But studies show that fluoride is actually harmful to our health…especially for children. We’re trying to show people there are alternatives - environmentally-friendly, inexpensive alternatives. And that you can, literally, make water from air.”
I’ll give you a call in a few days to follow up. In the meantime, please feel free to contact me at (954) 575-4089, or at steve@winstoncommunications.com, if you’d like to speak with Steven Nestler about making water from air.
CONTACT: Steve Winston
President – Winston Communications
steve@winstoncommunications.com
Monday, October 3, 2011
Saturday, October 1, 2011
YOUFIT HEALTH CLUBS SEEK "MAINSTREAM" CROWD
This is an article about one of my clients, Youfit Health Clubs, reprinted from The Tampa Tribune, 9/28. - Steve Winston
Health Club Seeks 'Mainstream' Crowd
By DEREK MAUL | The Brandon News
Published: September 28, 2011
BRANDON, FL --
Fitness entrepreneur Rick Berks doesn't do anything halfway.
But he also believes in balance. So when Berks felt it was time to offer a new gym concept in 2008, he melded his desire for success with two decades of industry experience and rolled out Youfit Health Clubs.
The concept was an instant success.
"We've had tremendous response," Berks said during a visit to Youfit's West Brandon location at 322 Brandon Town Center Drive. "We've opened 32 so far, that's 30 in Florida and two in Arizona."
The East Brandon Youfit — open since October at 1423 E. Brandon Blvd. — has close to 5,000 members.
"We're designed and set up to handle volume," Berks said. "People don't want to wait for equipment, but they also want to be where it's busy and active. People don't work out in their garage — it's boring."
The entire concept, Berks said, is built around fitness rather than bodybuilding. Clients tend to stay 30-40 minutes, work out, and then leave.
"We bring in 1,000 people a day and it rejuvenates shopping centers," Berks said. "One reason we're growing is we have a positive impact. Our crowd comes in and then they're gone. It's opened a lot of doors."
Youfit is designed to appeal to "the rest of us," Berks explained. "We're not targeting the bodybuilder crowd; I wanted to be more mainstream."
Berks grew up in South Florida, was always involved in sports, and got into weight training while working as a Broward County sheriff's deputy.
"I was a gym rat before it was popular," he said. "Then somewhere along the way I thought of it as a business. I acquired a Gold's Gym license in Pompano Beach."
By 1994 Berks had launched Planet Fitness. The name came from his daughter Christy's freshman science project.
"I opened numerous clubs, sold the brand to a franchise group in 2002, and continued to run 10 South Florida locations," he said.
In 2008, he launched a new concept, Youfit, featuring a "non-intimidating environment and an eclectic mix of people." His daughter, Christy Berks-Stross, helps run the chain of gyms.
With membership — cancelable at any time — just $10 a month for unlimited access, Youfit hopes to connect East Hillsborough County residents with a new level of fitness. The $19.99 level allows members to bring a friend any time and sets up a 50 percent discount for drinks. Personal training is available at competitive rates.
Berks said his gyms are environmentally friendly. "We decided to do a green concept as much as we can," he said. "It's expensive up front but saves going forward."
Youfit's green initiatives include high-efficiency lighting, air-conditioning and extensive recycling. Each new location costs around $1 million to set up and — to date — Youfit remains a family business.
To find out more about Youfit, visit www.youfithealthclubs.com.
Health Club Seeks 'Mainstream' Crowd
By DEREK MAUL | The Brandon News
Published: September 28, 2011
BRANDON, FL --
Fitness entrepreneur Rick Berks doesn't do anything halfway.
But he also believes in balance. So when Berks felt it was time to offer a new gym concept in 2008, he melded his desire for success with two decades of industry experience and rolled out Youfit Health Clubs.
The concept was an instant success.
"We've had tremendous response," Berks said during a visit to Youfit's West Brandon location at 322 Brandon Town Center Drive. "We've opened 32 so far, that's 30 in Florida and two in Arizona."
The East Brandon Youfit — open since October at 1423 E. Brandon Blvd. — has close to 5,000 members.
"We're designed and set up to handle volume," Berks said. "People don't want to wait for equipment, but they also want to be where it's busy and active. People don't work out in their garage — it's boring."
The entire concept, Berks said, is built around fitness rather than bodybuilding. Clients tend to stay 30-40 minutes, work out, and then leave.
"We bring in 1,000 people a day and it rejuvenates shopping centers," Berks said. "One reason we're growing is we have a positive impact. Our crowd comes in and then they're gone. It's opened a lot of doors."
Youfit is designed to appeal to "the rest of us," Berks explained. "We're not targeting the bodybuilder crowd; I wanted to be more mainstream."
Berks grew up in South Florida, was always involved in sports, and got into weight training while working as a Broward County sheriff's deputy.
"I was a gym rat before it was popular," he said. "Then somewhere along the way I thought of it as a business. I acquired a Gold's Gym license in Pompano Beach."
By 1994 Berks had launched Planet Fitness. The name came from his daughter Christy's freshman science project.
"I opened numerous clubs, sold the brand to a franchise group in 2002, and continued to run 10 South Florida locations," he said.
In 2008, he launched a new concept, Youfit, featuring a "non-intimidating environment and an eclectic mix of people." His daughter, Christy Berks-Stross, helps run the chain of gyms.
With membership — cancelable at any time — just $10 a month for unlimited access, Youfit hopes to connect East Hillsborough County residents with a new level of fitness. The $19.99 level allows members to bring a friend any time and sets up a 50 percent discount for drinks. Personal training is available at competitive rates.
Berks said his gyms are environmentally friendly. "We decided to do a green concept as much as we can," he said. "It's expensive up front but saves going forward."
Youfit's green initiatives include high-efficiency lighting, air-conditioning and extensive recycling. Each new location costs around $1 million to set up and — to date — Youfit remains a family business.
To find out more about Youfit, visit www.youfithealthclubs.com.
Subscribe to:
Posts (Atom)
