Article about my client, reprinted from the South Florida Sun-Sentinel, April 21, 2011
Pompano Beach High graduate Rick Berks founded the Youfit chain of health clubs.
by REBECCA DELLAGLORIA Forum Publishing Group
A new type of workout environment is coming to Pompano Beach, one where you don't have to be a bodybuilder or even a fitness buff to fit right in.
Youfit Health Club is opening its second location in Pompano Beach, at Sample Road and Federal Highway, at the Shoppers Haven plaza this month.
Founder Rick Berks, who is also a Pompano Beach High School graduate, said his concept is to target "the rest of the market" — those people who haven't joined the bigger chains or muscle gyms where they might feel intimated to work out.
"The objective is to make it as friendly, comfortable, non-intimidating as possible,'' said Berks, at his most recent gym to open, in Margate. "Look at the people working out. It's not the typical bodybuilder crowd."
Indeed, The Youfit motto is "It's where you fit in" and the crowd on a recent weekday at a Margate location was mixed between young and old and those who are already in shape, and those looking to get fit.
"I love it. It's very affordable compared to the other gyms. The people are very nice,'' said Shanitta Bedminster, 24, who has just started working out to lose some weight and get in shape. "I don't feel intimidated. Here it doesn't feel that way. Here everyone wants to help you. They're very welcoming."
The Youfit Health Clubs are all distinctive in their look, too. The walls and machines are painted purple and green. The floors - made of recycled tires and old sneakers - have specks of purple and green as well. And the men's and women's locker rooms are also green and purple, respectively.
Berks said the color scheme is meant to be inviting, along with green signifying the gym's commitment to having a low carbon footprint. There are waterless urinals, as well as high efficiency lighting and air conditioning.
All the machines are made in the USA, Berks said. The cardio equipment has personalized TVs, iPod hookups and built in heart rate monitors. The dumbbells only go up to 75 pounds.
"If they need more than 75 pounds, this probably isn't the right club for them,'' Berks said.
The gym skips the usual amenities of chain gyms like swimming pools and racquetball courts, and instead "spends money on what people really use,'' Berks said. Some of the locations do have tanning rooms, however.
The price is also affordable, at $10 a month for a basic membership and there are no long-term contracts. Everyone is free to go month-to-month - which is part of Berks’ no-pressure concept.
For $19.99 per month you can get tanning, half-priced drinks and bring a guest with you every time you work out.
Right now, at all new locations, Youfit is running a $10-down special, compared to the usual price of $29 down for signing up.
"I love the new equipment,'' said Akisha Butler, 29, who took advantage of the free guest amenity, as she joined her friend at the new Margate location. "It gives you a sense you're not really working out, because they have the television, the iPod and everything."
For more information about joining the new location, at 3555 N. Federal Highway in Pompano, call 888-968-3481 or visit http://www.youfithealthclubs.com.
Copyright © 2011, South Florida Sun-Sentinel
Showing posts with label Winston Communications. Show all posts
Showing posts with label Winston Communications. Show all posts
Thursday, September 8, 2011
Monday, August 30, 2010
NEWS FROM WINSTON COMMUNICATIONS
NEWS FROM WINSTON COMMUNICATIONS
CONTACT: Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
TOP NEW YORK ATTRACTION HITS 7.5-MILLION-VISITOR MARK
New York, NY: August 30, 2010 – NY SKYRIDE, one of New York City’s top ten attractions according to attendance figures, reached a new milestone recently – the 7.5-million-visitor mark. That’s an average of more than half-a-million visitors a year since the attraction opened in 1996.
NY SKYRIDE is located in one of the biggest tourist draws in the world for the past eighty years – the Empire State Building. And it takes visitors on the most unusual ride in New York City – up, up, and away, over the Big Apple, while never leaving the ground. It’s a virtual helicopter tour of the city, from the comfort of a seat on the second floor of the world’s most famous building. You’ll feel the sensation of flight, as you lift off and then “fly” low over one great attraction after another. The ride is narrated by actor Kevin Bacon, a New York City resident. And you’ll get an aerial “tour” of the world’s greatest city.
“Reaching the 7.5 million mark really means something,” said Matthew Day, NY SKYRIDE’S Vice President of Business Development. “This is an attraction you won’t see anywhere else, and – combined with the fact that it’s located in the most famous building in the world – it really makes for a special experience. And while you’re ‘flying’ over New York, you can get a bird’s-eye view of thirty other attractions you may also want to explore.”
One of those attractions is about a hundred floors north of NY SKYRIDE – the Observatory of the Empire State Building. The two attractions offer a joint Combo ticket that not only gets you into both for a discounted price, but also gains you access to the “Fast Track” line for the observatory. The Fast Track allows visitors to bypass most of the regular Observatory line, which can sometimes have waits of up to three hours.
NY SKYRIDE (www.skyride.com) is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serves as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen. And it’s also proven a very big draw for local residents, as well, along with corporate, civic, and student groups that can get special rates.
###
WINSTON COMMUNICATIONS (www.winstoncommunications.com) is an award-winning public relations, marketing, and communications firm in Fort Lauderdale, FL. Its Client List includes organizations such as CitiGroup, American Airlines, Alamo Rent A Car, The Florida Panthers National Hockey League Club, and The State of Florida. Steve Winston, President of WINSTON COMMUNICATIONS, was named by “PR Week” as one of the Top Twenty Public Relations Executives in America.
CONTACT: Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
TOP NEW YORK ATTRACTION HITS 7.5-MILLION-VISITOR MARK
New York, NY: August 30, 2010 – NY SKYRIDE, one of New York City’s top ten attractions according to attendance figures, reached a new milestone recently – the 7.5-million-visitor mark. That’s an average of more than half-a-million visitors a year since the attraction opened in 1996.
NY SKYRIDE is located in one of the biggest tourist draws in the world for the past eighty years – the Empire State Building. And it takes visitors on the most unusual ride in New York City – up, up, and away, over the Big Apple, while never leaving the ground. It’s a virtual helicopter tour of the city, from the comfort of a seat on the second floor of the world’s most famous building. You’ll feel the sensation of flight, as you lift off and then “fly” low over one great attraction after another. The ride is narrated by actor Kevin Bacon, a New York City resident. And you’ll get an aerial “tour” of the world’s greatest city.
“Reaching the 7.5 million mark really means something,” said Matthew Day, NY SKYRIDE’S Vice President of Business Development. “This is an attraction you won’t see anywhere else, and – combined with the fact that it’s located in the most famous building in the world – it really makes for a special experience. And while you’re ‘flying’ over New York, you can get a bird’s-eye view of thirty other attractions you may also want to explore.”
One of those attractions is about a hundred floors north of NY SKYRIDE – the Observatory of the Empire State Building. The two attractions offer a joint Combo ticket that not only gets you into both for a discounted price, but also gains you access to the “Fast Track” line for the observatory. The Fast Track allows visitors to bypass most of the regular Observatory line, which can sometimes have waits of up to three hours.
NY SKYRIDE (www.skyride.com) is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serves as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen. And it’s also proven a very big draw for local residents, as well, along with corporate, civic, and student groups that can get special rates.
###
WINSTON COMMUNICATIONS (www.winstoncommunications.com) is an award-winning public relations, marketing, and communications firm in Fort Lauderdale, FL. Its Client List includes organizations such as CitiGroup, American Airlines, Alamo Rent A Car, The Florida Panthers National Hockey League Club, and The State of Florida. Steve Winston, President of WINSTON COMMUNICATIONS, was named by “PR Week” as one of the Top Twenty Public Relations Executives in America.
Wednesday, August 25, 2010
WINSTON COMMUNICATIONS SIGNS MAJOR NEW CLIENT
NEWS FROM WINSTON COMMUNICATIONS
CONTACT: Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
WINSTON COMMUNICATIONS SIGNS MAJOR NEW CLIENT
FORT LAUDERDALE, FL: August 25, 2010 – Winston Communications today announced a major new addition to its client roster – NY SKYRIDE, one of the top ten attractions in New York City.
NY SKYRIDE recently hit the 7.5-million-visitor mark - an average of more than half-a-million visitors a year since it opened in 1996. The attraction is located in one of the biggest tourist draws in the world – the Empire State Building. And it takes visitors on the most unusual ride in New York City – up, up, and away, over the Big Apple, while never leaving the ground. It’s a virtual helicopter tour of the city, from the comfort of a seat on the second floor of the world’s most famous building. Visitors feel the sensation of flight, as they lift off and “fly” on an aerial tour of the world’s greatest city. The ride is narrated by actor Kevin Bacon, a New York City resident.
‘Winston Communications has a long and very successful history in the travel/tourism market,” said Steve Winston, President of the company. “For us, helping NY SKYRIDE tell its story is a natural extension of what we do. And it’s a very exciting addition to our client list – because it’s the only attraction of its kind.”
NY SKYRIDE is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serves as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen.
Winston Communications is an award-winning public relations, marketing, and communications firm that has worked with organizations such as CitiBank, American Airlines, Alamo Rent a Car, The Florida Panthers NHL Hockey Club, and The State of Florida. And it has regularly generated coverage of its clients in media such as CBS, NBC, ABC, FOX-TV, CNN, The New York Times, The Wall Street Journal, “Business Week,” “Forbes,” “Fortune,” USA Today, and The Associated Press. Steve Winston was named as one of the top twenty public relations executives in America by “PR Week.”
“Attendance figures show that we’re already one of the top ten attractions in New York,” said Matthew Day, Vice President of Business Development for NY SKYRIDE. “And now we’re going to really get our story out, with a partner that specializes in generating new business for its clients. We’re thrilled to hook up with Winston Communications.”
CONTACT: Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
WINSTON COMMUNICATIONS SIGNS MAJOR NEW CLIENT
FORT LAUDERDALE, FL: August 25, 2010 – Winston Communications today announced a major new addition to its client roster – NY SKYRIDE, one of the top ten attractions in New York City.
NY SKYRIDE recently hit the 7.5-million-visitor mark - an average of more than half-a-million visitors a year since it opened in 1996. The attraction is located in one of the biggest tourist draws in the world – the Empire State Building. And it takes visitors on the most unusual ride in New York City – up, up, and away, over the Big Apple, while never leaving the ground. It’s a virtual helicopter tour of the city, from the comfort of a seat on the second floor of the world’s most famous building. Visitors feel the sensation of flight, as they lift off and “fly” on an aerial tour of the world’s greatest city. The ride is narrated by actor Kevin Bacon, a New York City resident.
‘Winston Communications has a long and very successful history in the travel/tourism market,” said Steve Winston, President of the company. “For us, helping NY SKYRIDE tell its story is a natural extension of what we do. And it’s a very exciting addition to our client list – because it’s the only attraction of its kind.”
NY SKYRIDE is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serves as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen.
Winston Communications is an award-winning public relations, marketing, and communications firm that has worked with organizations such as CitiBank, American Airlines, Alamo Rent a Car, The Florida Panthers NHL Hockey Club, and The State of Florida. And it has regularly generated coverage of its clients in media such as CBS, NBC, ABC, FOX-TV, CNN, The New York Times, The Wall Street Journal, “Business Week,” “Forbes,” “Fortune,” USA Today, and The Associated Press. Steve Winston was named as one of the top twenty public relations executives in America by “PR Week.”
“Attendance figures show that we’re already one of the top ten attractions in New York,” said Matthew Day, Vice President of Business Development for NY SKYRIDE. “And now we’re going to really get our story out, with a partner that specializes in generating new business for its clients. We’re thrilled to hook up with Winston Communications.”
Thursday, July 29, 2010
WINSTON COMMUNICATIONS SIGNS MAJOR NEW CLIENT
NEWS FROM WINSTON COMMUNICATIONS
CONTACT: Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
www.winstoncommunications.com
WINSTON COMMUNICATIONS SIGNS MAJOR NEW CLIENT
FORT LAUDERDALE, FL: July 29, 2010 – Winston Communications today announced a major new addition to its client roster – NY SKYRIDE, one of the top ten attractions in New York City.
NY SKYRIDE recently hit the 7.5-million-visitor mark - an average of more than half-a-million visitors a year since it opened in 1996. The attraction is located in one of the biggest tourist draws in the world – the Empire State Building. And it takes visitors on the most unusual ride in New York City – up, up, and away, over the Big Apple, while never leaving the ground. It’s a virtual helicopter tour of the city, from the comfort of a seat on the second floor of the world’s most famous building. Visitors feel the sensation of flight, as they lift off and “fly” on an aerial tour of the world’s greatest city. The ride is narrated by actor Kevin Bacon, a New York City resident.
‘Winston Communications has a long and very successful history in the travel/tourism market,” said Steve Winston, President of the company. “For us, helping NY SKYRIDE tell its story is a natural extension of what we do. And it’s a very exciting addition to our client list – because it’s the only attraction of its kind.”
NY SKYRIDE is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serves as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen.
Winston Communications is an award-winning public relations, marketing, and communications firm that has worked with organizations such as Citibank, American Airlines, Alamo Rent a Car, The Florida Panthers NHL Hockey Club, and The State of Florida. And it has regularly generated coverage of its clients in media such as CBS, NBC, ABC, FOX-TV, CNN, The New York Times, The Wall Street Journal, “Business Week,” “Forbes,” “Fortune,” USA Today, and The Associated Press. Steve Winston was named as one of the top twenty public relations executives in America by “PR Week.”
“Attendance figures show that we’re already one of the top ten attractions in New York,” said Matthew Day, Vice President of Business Development for NY SKYRIDE. “And now we’re going to really get our story out, with a partner that specializes in generating new business for its clients. We’re thrilled to hook up with Winston Communications.”
CONTACT: Steve Winston
President, WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
www.winstoncommunications.com
WINSTON COMMUNICATIONS SIGNS MAJOR NEW CLIENT
FORT LAUDERDALE, FL: July 29, 2010 – Winston Communications today announced a major new addition to its client roster – NY SKYRIDE, one of the top ten attractions in New York City.
NY SKYRIDE recently hit the 7.5-million-visitor mark - an average of more than half-a-million visitors a year since it opened in 1996. The attraction is located in one of the biggest tourist draws in the world – the Empire State Building. And it takes visitors on the most unusual ride in New York City – up, up, and away, over the Big Apple, while never leaving the ground. It’s a virtual helicopter tour of the city, from the comfort of a seat on the second floor of the world’s most famous building. Visitors feel the sensation of flight, as they lift off and “fly” on an aerial tour of the world’s greatest city. The ride is narrated by actor Kevin Bacon, a New York City resident.
‘Winston Communications has a long and very successful history in the travel/tourism market,” said Steve Winston, President of the company. “For us, helping NY SKYRIDE tell its story is a natural extension of what we do. And it’s a very exciting addition to our client list – because it’s the only attraction of its kind.”
NY SKYRIDE is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serves as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen.
Winston Communications is an award-winning public relations, marketing, and communications firm that has worked with organizations such as Citibank, American Airlines, Alamo Rent a Car, The Florida Panthers NHL Hockey Club, and The State of Florida. And it has regularly generated coverage of its clients in media such as CBS, NBC, ABC, FOX-TV, CNN, The New York Times, The Wall Street Journal, “Business Week,” “Forbes,” “Fortune,” USA Today, and The Associated Press. Steve Winston was named as one of the top twenty public relations executives in America by “PR Week.”
“Attendance figures show that we’re already one of the top ten attractions in New York,” said Matthew Day, Vice President of Business Development for NY SKYRIDE. “And now we’re going to really get our story out, with a partner that specializes in generating new business for its clients. We’re thrilled to hook up with Winston Communications.”
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