by
STEVE WINSTON
The recent announcement that AMI, parent company of “The National Enquirer,” had declared bankruptcy, struck me in a different way than it might have struck you. Because I once worked there. Yes, it’s true. I admit it. For two weeks, many years ago, I worked at “The National Enquirer.”
My story started in a raging blizzard that tied up the whole Northeast. We had three feet of snow n Hartford, CT. I was looking out the window at the blizzard that night, while talking on the phone with my younger brother in Philadelphia…who was looking out his window at the blizzard. And we both decided, then and there, that we were going to get jobs in Florida.
Bobby did, within a month. Just about that time, I was sitting in my downtown apartment on a miserable late-winter day, looking out at the city’s skyline, while glancing distractedly through an issue of “Editor & Publisher.” I came to the classified section. And then I saw it.
It was a half-page ad for an Editor. For “The National Enquirer.” In a place called Lantana. Lantana, Florida! And they were offering a salary of $52,000 – very big money for a young guy all those years ago.
I dashed off a resume and letter to them. And promptly forgot all about it. So, when they called a week or so later to invite me down to Florida for an interview, it took me a minute to remember.
I’ll never forget sitting on the runway at Hartford-Bradley International Airport a few days later at 6 in the morning, looking out at the pitch-black, watching the sleet and snow smash against my window. Three hours later, I landed in West Palm Beach, and walked out of the terminal into a day with 76 degrees, swaying palm trees, and the bluest sky I’d ever seen.
In those days, the executives at The Enquirer were mostly British (if you’ve ever seen the big newspapers in Britain, you know why). And so I found myself being interviewed by an Editor from Britain named “Ian” (which seemed to be the name of just about every other Editor there, as well).
The interview was not particularly scintillating, I thought. Until mid-afternoon.
Then, all hell broke loose. Police suddenly barged in from two sides of the building. Women started screaming. Men started running.
And the first hint I had that I wasn’t in Kansas anymore, Dorothy, was when I asked “Ian” what was going on, and he looked at me and said, “Oh, nothing.”
It wasn’t long before I was told – by one of the people there - that some of the Brits did not have green cards. And that one of the green-cardless Brits had apparently offered Elvis’ cousin a goodly amount of money if he would open the casket and let the Brit take a few pictures.
By this time I was having trouble keeping a straight face. Much to my amazement, Ian, at the end of the interview, invited me back for a two-week mutual look-see. They’d put me up in a beachfront hotel. They’d pay all my transportation, lodging, and food costs. And, oh, yes, they’d also pay me, at the pay-rate for the Editor job…a thousand a week.
So I took a two-week leave from my job in Hartford and found myself back in Florida.
It was an interesting experience, to say the least. Say what you will about the Enquirer, in its own way, it did push the journalistic envelope. It did have some talented – and very dogged – journalists. And it ended up “scooping” mainstream media on some major stories of the nineties and 2000’s…stories that often had an enormous effect on American society and politics. But I decided, while there, that I preferred traditional journalism…despite the $52,000 salary.
So, toward the end of the two weeks, during lunchtime, I walked in off the street to the Palm Beach Post. And they hired me as a reporter – for $12,000.
Soon after, I was on my way back down to Florida for the third - and last - time, in an ugly green Mazda with everything I owned hanging out the sides. And in a way, everything that’s happened in my life since then has been because of “The National Enquirer.” Without the Enquirer, it probably would have turned out very differently.
AMI and “The National Enquirer” may or may not survive reorganization. But they’ll always be a major reason that my life turned out as it did. And that the only snow I see now is at the top of the mountains I climb.
Steve Winston
www.winstoncommunications.com
steve@winstoncommunications.com
Thursday, December 9, 2010
Monday, November 15, 2010
IMPORTANT WORDS FROM A GOOD FRIEND
Dear Friends - Today I'm not publishing my own thoughts. I'm publishing those of a friend, Roberta Guise, who's a marketing guru with a great deal of words to the wise. Read, enjoy, and think! - Steve Winston
Build your reputation around your name
by Roberta Guise on November 2, 2010
A recent article in BusinessWeek on naming companies lamented how hard it’s become to create a novel, catchy name.
This is hard news to swallow if you’re a startup with a new product to sell.
But if you're a small business owner who sells ideas and services to people in business — even if you sell products such as books, videos, CDs, software, and business systems — there’s no need to go through mental contortions to divine the perfectly witty name for your company. The perfect moniker for your company is your own name. Why?
Your reputation is built around your personal name. People remember you, not necessarily your company. When a client refers you they think of the value you personally provided. It’s you, the person, who comes to mind, not your company name.
This isn’t to say that you shouldn’t create a corporate name for your business, especially if you set up your business as a C or S corp. Just don’t spend too much time trying to come up with something catchy.
Pile your efforts into fortifying your brand around your own name. Mine is “Guise,” plus what I do, “Marketing & PR.” A strong tag line will support your name. My tag line is, “Be Visible!”
By using your own name you’ll save money and time on extensive name searching. You still need to do a search, but if you can add what you do to the name like I’ve done, even if it’s your last name plus “Consulting” or “Accounting,” for example, you’ll have your company named in next to no time.
Roberta Guise enables successful women to become thought leaders. She also works with experts, small business owners and professionals who want to be extraordinarily visible and sharpen their marketing edge. A small business marketing consultant and speaker, she is the founder of San Francisco-based Guise Marketing & PR. If you'd like to know how to apply these concepts to your situation, call for a free 1/2 hour consultation. 415-979-0611. www.guisemarketing.com
Build your reputation around your name
by Roberta Guise on November 2, 2010
A recent article in BusinessWeek on naming companies lamented how hard it’s become to create a novel, catchy name.
This is hard news to swallow if you’re a startup with a new product to sell.
But if you're a small business owner who sells ideas and services to people in business — even if you sell products such as books, videos, CDs, software, and business systems — there’s no need to go through mental contortions to divine the perfectly witty name for your company. The perfect moniker for your company is your own name. Why?
Your reputation is built around your personal name. People remember you, not necessarily your company. When a client refers you they think of the value you personally provided. It’s you, the person, who comes to mind, not your company name.
This isn’t to say that you shouldn’t create a corporate name for your business, especially if you set up your business as a C or S corp. Just don’t spend too much time trying to come up with something catchy.
Pile your efforts into fortifying your brand around your own name. Mine is “Guise,” plus what I do, “Marketing & PR.” A strong tag line will support your name. My tag line is, “Be Visible!”
By using your own name you’ll save money and time on extensive name searching. You still need to do a search, but if you can add what you do to the name like I’ve done, even if it’s your last name plus “Consulting” or “Accounting,” for example, you’ll have your company named in next to no time.
Roberta Guise enables successful women to become thought leaders. She also works with experts, small business owners and professionals who want to be extraordinarily visible and sharpen their marketing edge. A small business marketing consultant and speaker, she is the founder of San Francisco-based Guise Marketing & PR. If you'd like to know how to apply these concepts to your situation, call for a free 1/2 hour consultation. 415-979-0611. www.guisemarketing.com
Thursday, October 21, 2010
CENTRAL PARK BIKE TOURS INTRODUCES "FALL FOLIAGE TOUR"
NEWS FROM CENTRAL PARK BIKE TOURS
Contact:
Steve Winston
President, Winston Communications
(954) 575-4089
steve@winstoncommunications.com
CENTRAL PARK BIKE TOURS INTRODUCES “FALL FOLIAGE TOUR”
New York, NY: October 21, 2010 – Central Park Bike Tours (www.centralparkbiketours.com) today announced a special new tour of Central Park during Fall Foliage season. The Fall Foliage Bike Tour will take visitors to spots bursting with brilliant colors, in America’s most famous urban oasis.
“If you’ve never seen Central Park in Autumn, you’ve never really seen Central Park,” says Tom Ahern, owner of Central Park Bike Tours. “And, for some wonderful reason, the foliage seems to linger here more than it does in most other places in the region…generally into late-November.”
Central Park Bike Tours will be running its Fall Foliage Tours at 10 a.m., 1 p.m., and 4 p.m. through October, and 10 a.m. and 1 p.m. through November. Guests on these tours will get a bird’s-eye view of hundreds of different types of trees, ranging from American Elms to Black Cherries to Red Cedar and Carolina Silverbells. And among the hundreds of once-a-year colors riders will see will be burnt oranges, flaming reds, bright yellows, deep purples, and rust-orange.
Central Park Bike Tours is one of the city’s leading tour companies, leading guided tours into nooks and crannies and special places in Central Park that even many New Yorkers don’t know about. Customers pedal past beautiful meadows and old bridges and rarefied museums and horse-drawn carriages, and landmarks such as Strawberry Fields, the John Lennon International Peace Garden, the Wollman Skating Rink, and the Jacqueline Kennedy Onassis Reservoir. In addition, the company also offers tours of special New York neighborhoods such as Harlem, Brooklyn, Times Square, and Little Italy. And customers can also rent bikes, to explore this bike-friendly city on their own.
“It’s a very special time of year,” says Tom Ahern. “And we wanted to offer a very special tour to take advantage of it.”
###
Contact:
Steve Winston
President, Winston Communications
(954) 575-4089
steve@winstoncommunications.com
CENTRAL PARK BIKE TOURS INTRODUCES “FALL FOLIAGE TOUR”
New York, NY: October 21, 2010 – Central Park Bike Tours (www.centralparkbiketours.com) today announced a special new tour of Central Park during Fall Foliage season. The Fall Foliage Bike Tour will take visitors to spots bursting with brilliant colors, in America’s most famous urban oasis.
“If you’ve never seen Central Park in Autumn, you’ve never really seen Central Park,” says Tom Ahern, owner of Central Park Bike Tours. “And, for some wonderful reason, the foliage seems to linger here more than it does in most other places in the region…generally into late-November.”
Central Park Bike Tours will be running its Fall Foliage Tours at 10 a.m., 1 p.m., and 4 p.m. through October, and 10 a.m. and 1 p.m. through November. Guests on these tours will get a bird’s-eye view of hundreds of different types of trees, ranging from American Elms to Black Cherries to Red Cedar and Carolina Silverbells. And among the hundreds of once-a-year colors riders will see will be burnt oranges, flaming reds, bright yellows, deep purples, and rust-orange.
Central Park Bike Tours is one of the city’s leading tour companies, leading guided tours into nooks and crannies and special places in Central Park that even many New Yorkers don’t know about. Customers pedal past beautiful meadows and old bridges and rarefied museums and horse-drawn carriages, and landmarks such as Strawberry Fields, the John Lennon International Peace Garden, the Wollman Skating Rink, and the Jacqueline Kennedy Onassis Reservoir. In addition, the company also offers tours of special New York neighborhoods such as Harlem, Brooklyn, Times Square, and Little Italy. And customers can also rent bikes, to explore this bike-friendly city on their own.
“It’s a very special time of year,” says Tom Ahern. “And we wanted to offer a very special tour to take advantage of it.”
###
Wednesday, October 13, 2010
ZIP AVIATION ANNOUNCES ALLIANCE WITH MANHATTAN HELICOPTERS
NEWS FROM WINSTON COMMUNICATIONS
CONTACT:
Steve Winston
President – Winston Communications
steve@winstoncommunications.com
ZIP AVIATION ANNOUNCES NEW ALLIANCE WITH MANHATTAN HELICOPTERS
NEW YORK, NY: October 13, 2010 – Zip Aviation LLC today announced a new strategic alliance with Manhattan Helicopters LLC, which will bring a bevy of benefits to customers of both helicopter-tour companies.
The new strategic alliance was formed to enhance the range of services and tours available, and to provide a one-of-a-kind sightseeing experience for New York City visitors. For customers of the two fleets, the advantages will be evident immediately – industry-leading liability coverage, a wider availability of innovative tours, greater booking flexibility/added availability of times, and two companies known for the best customer-service in the industry.
Zip Aviation and Manhattan Helicopters will now be able to offer a combined fleet of nine helicopters, with some of the most technologically-advanced and luxurious craft in the air. The total includes two brand-new Bell 407s, considered one of the safest helicopters in the world; a Eurocopter AS350B3, a high-performance aircraft with the distinction of being the only helicopter ever to land on Mount Everest; and an MD600N, the quietest helicopter in the world.
“We think it offers the best of all worlds to our customers,” says Itai Shoshani, owner of Zip Aviation. “Two industry-leaders, combining their strengths to increase their range of offerings, and to enhance the customer-experience. It’s a win-win situation for both of us – and the customer.”
Zip Aviation (www.zipover.com) takes guests on a variety of helicopter tours around New York City, ranging from the “Liberty Island” tour to the memorable “Over the Top” and “Grand Island” tours. New York stretches out from horizon to horizon and side to side before the aircraft, with an incomparable view of the world’s most exciting city, its greatest skyline, and one of its busiest harbors. In addition to the sightseeing tours, Zip Aviation specializes in discreet charters (often for celebrities or international dignitaries) and aerial photography, along with executive and special-event transportation.
“We want to be the type of company that’s always focused on improving the customer-experience,” Shoshani said. “And this alliance will help us achieve that.”
###
CONTACT:
Steve Winston
President – Winston Communications
steve@winstoncommunications.com
ZIP AVIATION ANNOUNCES NEW ALLIANCE WITH MANHATTAN HELICOPTERS
NEW YORK, NY: October 13, 2010 – Zip Aviation LLC today announced a new strategic alliance with Manhattan Helicopters LLC, which will bring a bevy of benefits to customers of both helicopter-tour companies.
The new strategic alliance was formed to enhance the range of services and tours available, and to provide a one-of-a-kind sightseeing experience for New York City visitors. For customers of the two fleets, the advantages will be evident immediately – industry-leading liability coverage, a wider availability of innovative tours, greater booking flexibility/added availability of times, and two companies known for the best customer-service in the industry.
Zip Aviation and Manhattan Helicopters will now be able to offer a combined fleet of nine helicopters, with some of the most technologically-advanced and luxurious craft in the air. The total includes two brand-new Bell 407s, considered one of the safest helicopters in the world; a Eurocopter AS350B3, a high-performance aircraft with the distinction of being the only helicopter ever to land on Mount Everest; and an MD600N, the quietest helicopter in the world.
“We think it offers the best of all worlds to our customers,” says Itai Shoshani, owner of Zip Aviation. “Two industry-leaders, combining their strengths to increase their range of offerings, and to enhance the customer-experience. It’s a win-win situation for both of us – and the customer.”
Zip Aviation (www.zipover.com) takes guests on a variety of helicopter tours around New York City, ranging from the “Liberty Island” tour to the memorable “Over the Top” and “Grand Island” tours. New York stretches out from horizon to horizon and side to side before the aircraft, with an incomparable view of the world’s most exciting city, its greatest skyline, and one of its busiest harbors. In addition to the sightseeing tours, Zip Aviation specializes in discreet charters (often for celebrities or international dignitaries) and aerial photography, along with executive and special-event transportation.
“We want to be the type of company that’s always focused on improving the customer-experience,” Shoshani said. “And this alliance will help us achieve that.”
###
Tuesday, October 5, 2010
NY SKYRIDE ANNOUNCES NEW COMMUNITY INITIATIVE - "SCHOOL OF THE MONTH"
NEWS FROM WINSTON COMMUNICATIONS
CONTACT: Steve Winston
President - WINSTON COMMUNICATIONS
steve@winstoncommunications.com
NY SKYRIDE ANNOUNCES NEW COMMUNITY INITIATIVE –
“SCHOOL OF THE MONTH”
NEW YORK, NY: October 5, 2010 – NY SKYRIDE has just announced a new city-wide program to reach out to the local community – and to reward local schools whose students are performing well.
The new program will be called “School of the Month,” and it will reward students in New York City schools that are improving their academic status – a lot of students. NY SKYRIDE, a virtual tour over New York City’s landmarks and neighborhoods, will be hosting hundreds of students every month – for free. And these students will get to see one of those famous landmarks first-hand - because NY SKYRIDE is located on the second floor of the Empire State Building.
According to attendance figures, NY SKYRIDE is one of the top ten attractions in New York City, and it has hosted nearly 8 million visitors since its opening in 1996.
“We really want to do something special for this city,” says Matthew Day, Vice President of Business Development for NY SKYRIDE. “These days, with all that’s going on in the economy and in the world, we believe strongly in being good corporate citizens. So we’ll be hosting hundreds of children from the winning school each month…at no charge.”
NY SKYRIDE is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serve as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen. It’s a big draw for foreign and out-of-town visitors, as well as for local residents. And corporate, civic, and student groups can get special rates.
“In establishing the ‘School of the Month’ program, we’d like to feel that we’re helping these kids learn more about the city in which they live,” says Day. “A virtual helicopter ride over the neighborhoods and landmarks of New York allows them to view their hometown from a perspective they never had before.”
New York City schools interested in being considered for “School of the Month” should contact Renee Wilson at 212-299-4904 to participate.
###
CONTACT: Steve Winston
President - WINSTON COMMUNICATIONS
steve@winstoncommunications.com
NY SKYRIDE ANNOUNCES NEW COMMUNITY INITIATIVE –
“SCHOOL OF THE MONTH”
NEW YORK, NY: October 5, 2010 – NY SKYRIDE has just announced a new city-wide program to reach out to the local community – and to reward local schools whose students are performing well.
The new program will be called “School of the Month,” and it will reward students in New York City schools that are improving their academic status – a lot of students. NY SKYRIDE, a virtual tour over New York City’s landmarks and neighborhoods, will be hosting hundreds of students every month – for free. And these students will get to see one of those famous landmarks first-hand - because NY SKYRIDE is located on the second floor of the Empire State Building.
According to attendance figures, NY SKYRIDE is one of the top ten attractions in New York City, and it has hosted nearly 8 million visitors since its opening in 1996.
“We really want to do something special for this city,” says Matthew Day, Vice President of Business Development for NY SKYRIDE. “These days, with all that’s going on in the economy and in the world, we believe strongly in being good corporate citizens. So we’ll be hosting hundreds of children from the winning school each month…at no charge.”
NY SKYRIDE is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serve as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen. It’s a big draw for foreign and out-of-town visitors, as well as for local residents. And corporate, civic, and student groups can get special rates.
“In establishing the ‘School of the Month’ program, we’d like to feel that we’re helping these kids learn more about the city in which they live,” says Day. “A virtual helicopter ride over the neighborhoods and landmarks of New York allows them to view their hometown from a perspective they never had before.”
New York City schools interested in being considered for “School of the Month” should contact Renee Wilson at 212-299-4904 to participate.
###
Monday, September 20, 2010
CENTRAL PARK BIKE TOURS BRINGS YOUR BIKE TO YOU
NEWS FROM WINSTON COMMUNICATIONS
CONTACT: Steve Winston
President, Winston Communications
954) 575-4089
steve@winstoncommunications.com
CENTRAL PARK BIKE TOURS BRINGS YOUR BIKE TO YOU
NEW YORK, N.Y.: September 21, 2010 - Central Park Bike Tours takes the trouble out of renting a bike in New York City. This company, one of the pioneers of New York City bicycle-tours and rentals, will deliver its bikes to customers at Manhattan hotels – and pick them up again at the end of the day.
“When we started in 1994, we were pretty much the only bicycle-tour and rental company in the Central Park area, “ says Tom Ahern, owner of Central Park Bike Tours (www.centralparkbiketours.com). “And our philosophy has remained the same since then. We don’t care about being the biggest. We’re only interested in nurturing our reputation for innovative customer-service.”
For its “VIP” renters, many of whom come from out of town, the company takes all the hassle out of taking a bus or cab – or walking – to its store off Central Park. It cuts down on time, and it cuts down on cost. And customers can start pedaling the minute they walk outside their hotel.
In addition to rentals, Central Park Bike Tours is also one of the city’s leading bicycle-tour companies, leading guided tours into nooks and crannies and special places in Central Park that even some New Yorkers don’t know about. Customers pedal past beautiful meadows and old bridges and rarefied museums and horse-drawn carriages, and landmarks such as Strawberry Fields, the John Lennon International Peace Garden, the Wollman Skating Rink, and the Jacqueline Kennedy Onassis Reservoir. In addition, the company also offers tours of special neighborhoods such as Harlem, Brooklyn, Times Square, and Little Italy.
Central Park Bike Tours was originally discovered by “New York” magazine in the mid-90’s, resulting in a new wave of business. Shortly afterward, foreign tourists discovered the company. It’s still one of the few New York bike companies with an actual store.
“If you Googled ‘bicycle tours in Central Park’ in 2005, we were the only ones that came up,” says Ahern. “Now, there’s plenty of competition. But we’re still growing at the rate of 40% a year – so we must be doing something right. And we’d like to think it’s our customer-service.”
###
CONTACT: Steve Winston
President, Winston Communications
954) 575-4089
steve@winstoncommunications.com
CENTRAL PARK BIKE TOURS BRINGS YOUR BIKE TO YOU
NEW YORK, N.Y.: September 21, 2010 - Central Park Bike Tours takes the trouble out of renting a bike in New York City. This company, one of the pioneers of New York City bicycle-tours and rentals, will deliver its bikes to customers at Manhattan hotels – and pick them up again at the end of the day.
“When we started in 1994, we were pretty much the only bicycle-tour and rental company in the Central Park area, “ says Tom Ahern, owner of Central Park Bike Tours (www.centralparkbiketours.com). “And our philosophy has remained the same since then. We don’t care about being the biggest. We’re only interested in nurturing our reputation for innovative customer-service.”
For its “VIP” renters, many of whom come from out of town, the company takes all the hassle out of taking a bus or cab – or walking – to its store off Central Park. It cuts down on time, and it cuts down on cost. And customers can start pedaling the minute they walk outside their hotel.
In addition to rentals, Central Park Bike Tours is also one of the city’s leading bicycle-tour companies, leading guided tours into nooks and crannies and special places in Central Park that even some New Yorkers don’t know about. Customers pedal past beautiful meadows and old bridges and rarefied museums and horse-drawn carriages, and landmarks such as Strawberry Fields, the John Lennon International Peace Garden, the Wollman Skating Rink, and the Jacqueline Kennedy Onassis Reservoir. In addition, the company also offers tours of special neighborhoods such as Harlem, Brooklyn, Times Square, and Little Italy.
Central Park Bike Tours was originally discovered by “New York” magazine in the mid-90’s, resulting in a new wave of business. Shortly afterward, foreign tourists discovered the company. It’s still one of the few New York bike companies with an actual store.
“If you Googled ‘bicycle tours in Central Park’ in 2005, we were the only ones that came up,” says Ahern. “Now, there’s plenty of competition. But we’re still growing at the rate of 40% a year – so we must be doing something right. And we’d like to think it’s our customer-service.”
###
Tuesday, September 7, 2010
LEADING NEW YORK TOURIST ATTRACTION ADDS TO ITS FLEET
NEWS FROM WINSTON COMMUNICATIONS
CONTACT: Steve Winston
President – WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
ZIP AVIATION PURCHASES NEW SIGHTSEEING HELICOPTER
NEW YORK, NY: September 7, 2010 – Zip Aviation, one of New York City’s leading sightseeing and charter-helicopter companies, has announced the purchase of a new Bell Helicopter. The helicopter is an advanced Bell 407, and it brings a new measure of speed, comfort, and technical sophistication to Zip’s already-modern fleet.
Zip Aviation, known for superb customer-service, takes guests on a variety of helicopter tours around New York City, ranging from the “Liberty Island” tour to the memorable “Over the Top” and “Grand Island” tours. New York stretches out from horizon to horizon and side to side before the aircraft, with an incomparable view of the world’s most exciting city, its greatest skyline, and one of its busiest harbors. Visitors get birds-eye views (nighttime or daytime) of the Empire State Building, the Statue of Liberty, the aircraft carrier U.S.S. Intrepid, the Wall Street district, the harbor, and three states. In addition to the sightseeing tours, Zip Aviation specializes in discreet charters (often for celebrities or international dignitaries) and aerial photography, along with executive and special-event transportation. Its new Bell 407 – modified to be the only one of its kind - features a state-of-the-art “glass cockpit” system, a luxurious custom-designed interior of leather and maple, and an in-flight entertainment system with touch-screen technology.
"We’re really excited about this new craft,” said Itai Shoshani, owner of Zip Aviation. “We think it’s revolutionizing helicopter sightseeing…and our guests love it. The Bell 407 has a luxurious cabin, a smooth ride, and large windows with great visibility. And this is a specially-enhanced model. It’s the nicest 407 in the world, in fact - and the first with the special Garmin glass cockpit.”
The Bell 407’s six-passenger cabin allows guests to get up-close-and-personal with New York City - from a brand-new perspective. And it will allow Zip Aviation to expand its range of services to corporate and VIP clients, as well.
“Many of our clients are celebrities,” Itai Shoshani said. “But all of our clients are treated like celebrities.”
###
Zip Aviation (www.zipover.com) offers air tours and charters from Manhattan’s heliports at Wall Street and West 30th Street (in a private terminal) with an all-Bell fleet. The company also flies to all area airports, and can be reached at 1-866-ZIP-OVER (947-6837).
CONTACT: Steve Winston
President – WINSTON COMMUNICATIONS
(954) 575-4089
steve@winstoncommunications.com
ZIP AVIATION PURCHASES NEW SIGHTSEEING HELICOPTER
NEW YORK, NY: September 7, 2010 – Zip Aviation, one of New York City’s leading sightseeing and charter-helicopter companies, has announced the purchase of a new Bell Helicopter. The helicopter is an advanced Bell 407, and it brings a new measure of speed, comfort, and technical sophistication to Zip’s already-modern fleet.
Zip Aviation, known for superb customer-service, takes guests on a variety of helicopter tours around New York City, ranging from the “Liberty Island” tour to the memorable “Over the Top” and “Grand Island” tours. New York stretches out from horizon to horizon and side to side before the aircraft, with an incomparable view of the world’s most exciting city, its greatest skyline, and one of its busiest harbors. Visitors get birds-eye views (nighttime or daytime) of the Empire State Building, the Statue of Liberty, the aircraft carrier U.S.S. Intrepid, the Wall Street district, the harbor, and three states. In addition to the sightseeing tours, Zip Aviation specializes in discreet charters (often for celebrities or international dignitaries) and aerial photography, along with executive and special-event transportation. Its new Bell 407 – modified to be the only one of its kind - features a state-of-the-art “glass cockpit” system, a luxurious custom-designed interior of leather and maple, and an in-flight entertainment system with touch-screen technology.
"We’re really excited about this new craft,” said Itai Shoshani, owner of Zip Aviation. “We think it’s revolutionizing helicopter sightseeing…and our guests love it. The Bell 407 has a luxurious cabin, a smooth ride, and large windows with great visibility. And this is a specially-enhanced model. It’s the nicest 407 in the world, in fact - and the first with the special Garmin glass cockpit.”
The Bell 407’s six-passenger cabin allows guests to get up-close-and-personal with New York City - from a brand-new perspective. And it will allow Zip Aviation to expand its range of services to corporate and VIP clients, as well.
“Many of our clients are celebrities,” Itai Shoshani said. “But all of our clients are treated like celebrities.”
###
Zip Aviation (www.zipover.com) offers air tours and charters from Manhattan’s heliports at Wall Street and West 30th Street (in a private terminal) with an all-Bell fleet. The company also flies to all area airports, and can be reached at 1-866-ZIP-OVER (947-6837).
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