NY SKYRIDE ANNOUNCES NEW COMMUNITY INITIATIVE - "SCHOOL OF THE MONTH"

NEWS FROM WINSTON COMMUNICATIONS


CONTACT: Steve Winston
President - WINSTON COMMUNICATIONS
steve@winstoncommunications.com


NY SKYRIDE ANNOUNCES NEW COMMUNITY INITIATIVE –
“SCHOOL OF THE MONTH”

NEW YORK, NY: October 5, 2010 – NY SKYRIDE has just announced a new city-wide program to reach out to the local community – and to reward local schools whose students are performing well.

The new program will be called “School of the Month,” and it will reward students in New York City schools that are improving their academic status – a lot of students. NY SKYRIDE, a virtual tour over New York City’s landmarks and neighborhoods, will be hosting hundreds of students every month – for free. And these students will get to see one of those famous landmarks first-hand - because NY SKYRIDE is located on the second floor of the Empire State Building.

According to attendance figures, NY SKYRIDE is one of the top ten attractions in New York City, and it has hosted nearly 8 million visitors since its opening in 1996.

“We really want to do something special for this city,” says Matthew Day, Vice President of Business Development for NY SKYRIDE. “These days, with all that’s going on in the economy and in the world, we believe strongly in being good corporate citizens. So we’ll be hosting hundreds of children from the winning school each month…at no charge.”

NY SKYRIDE is New York’s only virtual aerial simulator, and it’s one of only a few New York attractions that also serve as a tourist guide to the city. This “aerial” swing over the streets of the Big Apple utilizes digital technology, moving platforms, and an 18-foot-screen. It’s a big draw for foreign and out-of-town visitors, as well as for local residents. And corporate, civic, and student groups can get special rates.

“In establishing the ‘School of the Month’ program, we’d like to feel that we’re helping these kids learn more about the city in which they live,” says Day. “A virtual helicopter ride over the neighborhoods and landmarks of New York allows them to view their hometown from a perspective they never had before.”

New York City schools interested in being considered for “School of the Month” should contact Renee Wilson at 212-299-4904 to participate.
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